Disruptive geopolitics, cultural upheaval, AI gains and an increasing winner-take-all market dynamic; so much has made such an extraordinary impact since we launched the Experience Index last year.

The “experience imperative” has also now gone mainstream, becoming axiomatic for global clients and start-ups alike.

In partnering with BrandZ for the second year in a row, we once again prove that the world’s most extraordinary brand experiences drive higher consumer demand. With the return of our Top 30 Global Experience Brands, find out which brands stood the test of time, get acquainted with our Experience Archetypes, and reflect on what it all means through the lens of our Tech-Human Paradox.

Group XP Experience Index 2017

Group XP Experience Index 2017

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