A first-of-its-kind report, the Group XP Experience Index leverages data from BrandZ – the world’s largest brand equity database – to evaluate brands according to the strength of their customer experience.

The report ranks the Top 30 Global Experience Brands against four specific components that seek to activate what has been called the most important marketing metric going forward: Share of Experience.

Find out which brands made the cut, read more on how to generate Experience Capital and delve deeper into what it is that makes a true experience brand by downloading the full report below.

Group XP Experience Index 2016

Group XP Experience Index 2016

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