Accelerating business growth through customer experience innovation
Part of WPP
Our lives are defined by experiences and today people are as demanding of an experience as they are of a purchase. The businesses that have responded to this shift in expectation are flourishing more than ever.
Group XP is a unique consulting model formed through the partnership between Brand Union, FITCH, SET and SET Live.
We believe that great customer experience is the key driver of business growth.
Together, we are over 1000 strategic and creative thinkers located across 40 studios worldwide. By connecting diverse perspectives and skills in our network, we bring a holistic view of experience to create transformative interactions between brands and people.
‘OK’ is no longer OK. We help clients to challenge marketing conventions and increase financial returns by designing unique customer experiences. We uncover the important moments in customer journeys and unlock new opportunities to improve business performance.
/ Customer profiling & co-creation
/ Experience scenarios mapping
/ Growth opportunities analysis
/ Customer experience architecture
/ Key interactions improvement
/ New interactions design & integration
/ Experience forecasting
/ Partnerships & M&A strategy
/ Ventures development
A first-of-its-kind report, the Group XP Experience Index leverages data from BrandZ – the world’s largest brand equity database – to evaluate brands according to the strength of their customer experience.
The report ranks the Top 30 Global Experience Brands against four specific components that seek to activate what has been called the most important marketing metric going forward: Share of Experience.
3 Columbus Circle, New York, NY 10019
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Group XP is comprised of four of the industry’s leading branding and design agencies. Our expertise spreads from brand strategy, identity and internal engagement to retail design, interactive activations, architecture and live events.