The World’s
Leading
Experience
Consultancy

Accelerating business growth through customer experience innovation

Part of WPP

WHO WE ARE

Our lives are defined by experiences and today people are as demanding of an experience as they are of a purchase. The businesses that have responded to this shift in expectation are flourishing more than ever.

Group XP is a unique consulting model formed through the partnership between Brand Union, FITCH, SET and SET Live.
We believe that great customer experience is the key driver of business growth.

Together, we are over 1000 strategic and creative thinkers located across 40 studios worldwide. By connecting diverse perspectives and skills in our network, we bring a holistic view of experience to create transformative interactions between brands and people.

WHAT WE DO

‘OK’ is no longer OK. We help clients to challenge marketing conventions and increase financial returns by designing unique customer experiences. We uncover the important moments in customer journeys and unlock new opportunities to improve business performance.

1./ RECOGNISE
We audit your business, category and the wider ecosystem. We then explore new behaviours, technologies and business models to discover the moments in your customer journey that truly matter. We combine a human-centred approach with data-driven insights to envision the future experience of your brand. Our activities:

/ Customer profiling & co-creation
/ Experience scenarios mapping
/ Growth opportunities analysis

1./ OPTIMISE
We join the dots between channels and interactions to activate the high value opportunities for your business. Here we develop a roadmap to drive change across functions and markets.Our activities:

/ Customer experience architecture
/ Key interactions improvement
/ New interactions design & integration

1./ INNOVATE
Future-proofing your business demands constant evolution. By integrating emerging technologies and continuous measurement, we create new products, services and platforms that will keep your brand at the forefront of customer experience excellence.Our activities:

/ Experience forecasting
/ Partnerships & M&A strategy
/ Ventures development

GROUP XP EXPERIENCE INDEX

Welcome To The Age Of Experience

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By October 3, 2016

A first-of-its-kind report, the Group XP Experience Index leverages data from BrandZ – the world’s largest brand equity database – to evaluate brands according to the strength of their customer experience.

The report ranks the Top 30 Global Experience Brands against four specific components that seek to activate what has been called the most important marketing metric going forward: Share of Experience.
 (more…)

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How to build a lasting brand | @brandunion's @sambecker writes for @ComputerArts https://t.co/Cedvhx4Uuy

- August 18, 2017

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.@EventAwards shortlist @_SETLive's @YouTube Beach at #CannesLions for best B2B Brand Experience… https://t.co/07G0WRH1X6

- August 17, 2017

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RT @FITCHdesign: For #SXSW2018 vote to hear how science and art combine to create memorable experiences #FutureMemories https://t.co/ywFnlu…

- August 16, 2017

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TALK TO US

3 Columbus Circle, New York, NY 10019

General enquiries: info@group-xp.com

New business: ksenia.starikova@group-xp.com

+1 212.336.3265

Group XP is comprised of four of the industry’s leading branding and design agencies. Our expertise spreads from brand strategy, identity and internal engagement to retail design, interactive activations, architecture and live events.